In 2013, I was obsessed with events.
Not attending them—hosting them. Small gatherings. Product tastings. Opportunity meetings. Anything that got people in a room together, experiencing something rather than just hearing about it.
The specific context was network marketing, but the lessons I learned about live experiences have shaped everything I've built since—including the summits we run at Synergy Collab today.
The Power of Shared Experience
People make decisions differently when they're in a room with others. It's not manipulation. It's human nature. We're social creatures.
A video can inform. A live experience can transform.
The Anatomy of a Successful Event
1. Clear Purpose
Every event needs a reason to exist beyond "getting people together." What transformation are you offering?
2. Emotional Arc
Great events take people on a journey. Start with connection. Build through content. End with inspiration and action.
3. Moments of Decision
If your event is valuable, attendees should have an opportunity to go deeper. To take the next step. To commit to something.
4. Community Creation
The best events don't just connect attendees to the host—they connect attendees to each other.
What Live Events Taught Me About Business
Create experiences, not just transactions. Think about the experience you're creating.
Build momentum through community. Communities create accountability and support that sustain momentum.
Ask for commitment. If you believe in what you're offering, you're doing people a disservice by not inviting them to commit.
Energy is contagious. The energy you bring sets the tone for everyone else.
From living room tastings to international summits, the thread has been consistent: there's magic in bringing people together.
