I recorded this video in 2013, sitting in my apartment, trying to encourage myself as much as anyone watching.
I was struggling. The business wasn't growing. Money was tight. Doubt was creeping in.
But I didn't quit. And that made all the difference.
Why Most People Quit
- They expect faster results
- They compare their beginning to someone else's middle
- They mistake setbacks for signals
- They run out of emotional fuel
- They lose sight of why they started
The Persistence Principle
Persistence isn't about feeling motivated. Motivation comes and goes. Persistence means showing up regardless.
Persistence isn't about ignoring reality. You can acknowledge things are hard while still choosing to continue.
Persistence isn't about doing the same thing forever. Adapt the strategy, keep the vision.
Persistence is a decision you make daily. Every morning, you decide again: Am I going to keep going?
The Compound Effect of Not Quitting
Every day you don't quit, you're:
- Building skills that compound
- Developing resilience
- Getting closer to the breakthrough
- Separating yourself from everyone who gave up
The only way to guarantee failure is to quit.
Stay strong. Never give up.
